Developed product positioning, segmentation, and omni-channel go-to-market strategies for Brex’s global card and spend management SaaS solutions, allowing them to scale globally to 100+ countries.

Spearheading the financial wellness provider’s industry-leading product and marketing efforts, which have resulted in more than doubling the company’s revenue from their Fortune 1000 clients.

Devised product value proposition and segment positioning strategy for 7 premium card products, resulting in a 23% increase in new cardholders.

Launched award winning bank products and supporting on and offline marketing programs that successfully expanded company’s access to Gen X and Millenial customers, resulting in over 600,000 new accounts.

Building the go-to-market strategy and online user experience for a revolutionary start-up that is transforming the way we access and leverage the world’s labor force.

Built Cazadores Tequila’s market entry strategy in the US, which included on and offline advertising, revised packaging and pricing, and innovative experiential marketing programs, ultimately leading to them becoming the world’s #1 selling premium tequila.

Engineered the end-to-end UI / UX design and development for Arrive’s social travel platform that connects people to places they will love using recommendations from friends, locals, and lifestyle brands.

Partnered with the publishing heavyweight’s Southeast Asia business to enhance their digital product offering and expand their online presence with readers and advertisers across the region.

Formulated brand & product positioning, user experience, and digital marketing strategy for the start-up’s social investing platform, premium membership, and FINRA registered brokerage business.

Orchestrated the Singaporean start-up’s strategic pivot from a daily deals site to a formidable lifestyle site designed to connect people to local restaurants, bars, and retailers.

Created strategic plan for their retail business that enhanced their brand position and increased retail sales across the US.